Kevin Smith

The End of Third-Party Cookies & What To Focus On Now

In January 2020, Google announced what many saw as the death of third-party cookies. Namely, that Google would stop supporting them within their Chrome browser by 2022.

While Apple's Safari browser has already done this, the Google Chrome announcement was significant for two reasons:

iOS 15 Changes How Email Is Tracked - Here's How To Adapt

Just when marketers were getting used to the new reality of Apple’s privacy protections and...

Instagram Is “No Longer A Photo-sharing App”

In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their...

The Impact of iOS 14 On Your Digital Marketing

With the release of iOS 14, Apple tightened its privacy practices in a way that will impact a...

Mighty Roar Wins w3 Award, Telly, & Top 100 Marketing Agencies Ranking

As we close the books on a bizarre year, we're incredibly grateful for our fantastic team and...

A Guide To Using Instagram Reels In Your Marketing

To make a case for why you should consider using Reels in your marketing, it's important to...

How To Use Hashtags on Instagram

Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your...

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically,...

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are.

It may...