4 min read
Why Election Year Advertising Requires a Different Approach
Regardless of your political stance, if you work in marketing, you know that advertising during an election year is a different beast altogether.
Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.
Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management
Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College
Recognition:
◦ Digital Marketer of the Year, AIMI, 2017
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Regardless of your political stance, if you work in marketing, you know that advertising during an election year is a different beast altogether.
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