Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Illustration of a smiling robot, positioned behind a search bar with a magnifying glass icon on a light blue background.

3 min read

How AI Overviews Are Reshaping Search Marketing and Content Strategy

Kevin Smith:

AI-powered search is rewriting the rules of digital visibility. With the rise of AI Overviews (AIOs), rich snippets that provide immediate, conversational answers within search results, marketers must rethink how they create content and earn clicks...

Digital Strategy

What Happens to Marketing If TikTok Gets Banned?

3 min read

Will TikTok Be Banned? Here’s What to Do

Kevin Smith:

As policymakers in the United States debate the fate of TikTok, marketers are keeping a close eye on the potential ripple effects.

Digital

4 min read

The Decoy Effect: How a Third Option Can Steer Consumer Decisions

Kevin Smith:

When thinking of conversion rate optimization, people often jump right to page design; however, the psychology behind decision-making often plays an...

Strategy

5 min read

The Art of Brand Storytelling: How to Craft Narratives That Resonate

Kevin Smith:

In a world flooded with advertisements and promotions, it's not enough to simply showcase your product or service to attract sales. Product research,...

Strategy

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

Kevin Smith:

The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy

The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

Kevin Smith:

While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy