4 min read
Why Election Year Advertising Requires a Different Approach
Regardless of your political stance, if you work in marketing, you know that advertising during an election year is a different beast altogether.
Strategy
3 min read
The 'Phone Rule' Hack: Guiding Your Brand Through a Negative Social Media Trend
Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception.
2 min read
How Gen Z is Changing Travel and Hospitality Marketing
According to research conducted by Hopper, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable in the...
5 min read
When to Reposition Your Brand
Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings,...
3 min read
5 SEO Insights From Google's Helpful Content Update
Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...
5 min read
7 Resort Photography Tips to Drive Bookings
When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...
3 min read
How to Conduct a Year-End Marketing Review
I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...
5 min read
5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
2 min read
From Skepticism to Trust: How Banks Can Win Over Younger Generations
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.