Mighty Roar | Marketing Trends & Insights

Strategy

5 min read

Brand vs. Performance Marketing: How to Align for Growth

Kevin Smith:

Brand leaders are tasked with developing marketing budgets each year, but many struggle to balance quick wins with long-term growth.This creates a...

Strategy

Smiling woman with long brown hair wearing a white t-shirt, standing in front of a yellow background, pointing at herself with both hands.

5 min read

The End of 'Member-First' as a Differentiator: How to Win in a Flat Market

Kevin Smith:

Credit unions have always claimed to put members first. But so does everyone else now, including big banks and fintechs. In a marketplace full of...

Strategy

Illustration of a smiling robot, positioned behind a search bar with a magnifying glass icon on a light blue background.

3 min read

How AI Overviews Are Reshaping Search Marketing and Content Strategy

Kevin Smith:

AI-powered search is rewriting the rules of digital visibility. With the rise of AI Overviews (AIOs), rich snippets that provide immediate,...

Digital Strategy

4 min read

The Decoy Effect: How a Third Option Can Steer Consumer Decisions

Kevin Smith:

When thinking of conversion rate optimization, people often jump right to page design; however, the psychology behind decision-making often plays an...

Strategy

5 min read

The Art of Brand Storytelling: How to Craft Narratives That Resonate

Kevin Smith:

In a world flooded with advertisements and promotions, it's not enough to simply showcase your product or service to attract sales. Product research,...

Strategy

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

Kevin Smith:

The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy

The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

Kevin Smith:

While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy