5 min read
5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
5 min read
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
2 min read
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
4 min read
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
3 min read
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...
3 min read
A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...
3 min read
Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the things normal and expected about Black Friday, the list...
2 min read
There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...
7 min read
The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...
3 min read
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...