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4 Tips For eCommerce Brands Preparing for Black Friday 2020

Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the...

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but...

What Should My Marketing Budget Be?

The amount a business should set aside for its marketing budget will vary based on its position...

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition,...

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to the fact that most...

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan....

Why PPC, SEO, and Content Strategy Must Work Together

It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most...