3 min read
7 Essential Considerations Before Embarking on a Brand Redesign
A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...
3 min read
A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...
3 min read
Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the things normal and expected about Black Friday, the list...
2 min read
There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...
7 min read
The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...
3 min read
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...
6 min read
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
3 min read
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
6 min read
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
2 min read
We are exposed to hundreds if not thousands of brand messages every day.