5 min read
5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
4 min read
Fall Marketing That Makes a Cozy Connection
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
2 min read
From Skepticism to Trust: How Banks Can Win Over Younger Generations
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
4 min read
5 Steps to Develop the Right Marketing KPIs
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
5 min read
Improving The Customer Journey with Customer Reviews
Customer satisfaction is more than just a metric—it can be a valuable marketing tool.
4 min read
Intro to Threads: The Newest Social Media Platform From Meta
Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...
5 min read
Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
6 min read
Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
3 min read
Using Artificial intelligence (AI) in Marketing
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...