3 min read
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing and product R&D departments.
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6 min read
Customer Segmentation and Persona Development
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
4 min read
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
5 Creative Portfolio Tips to Help You Stand Out
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...
3 min read
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
3 min read
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a Patriots or Rams fan, your feelings about Maroon 5,...
3 min read
Home Improvement Marketing: The Value of Video [Statistics]
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...
2 min read
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
Introduction to Mighty Roar Podcast
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...