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How to Select Brand Architecture Marketing Digital Agency Mighty Roar

3 min read

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing and product R&D departments.

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Customer Segmentation and Persona Development | Digital Agency | Mighty Roar

6 min read

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...

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How to Maintain SEO Traffic with a New Website | Digital Agency | Mighty Roar

4 min read

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...

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creative portfolio tips to help you stand out when applying to digital agencies | mighty roar

3 min read

5 Creative Portfolio Tips to Help You Stand Out

Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...

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challenger brand marketing | digital agency | mighty roar

3 min read

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...

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3 min read

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a Patriots or Rams fan, your feelings about Maroon 5,...

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home improvement marketing | value of video | digital agency | mighty roar

3 min read

Home Improvement Marketing: The Value of Video [Statistics]

DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...

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How to Calculate Customer Churn Rate | Digital Agency | Mighty Roar

2 min read

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...

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1 min read

Introduction to Mighty Roar Podcast

In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...

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