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The Mobile Banking Problem & How Marketing Solves It

There is no question that technology has changed what consumers expect from brands. It has also...

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the...

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.

Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an important, yet tricky...

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient

9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their audience. However,...

Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads...

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts and you need to...