2 min read
A How-To Guide for Conversion Rate Optimization (CRO)
Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near real-time results.
3 min read
How Often Should You Do A Website Redesign?
A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...
3 min read
Optimizing Social Strategy for Home Improvement Brands
While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...
3 min read
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...
6 min read
Customer Segmentation and Persona Development
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
4 min read
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
5 Creative Portfolio Tips to Help You Stand Out
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...
3 min read
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
3 min read
Home Improvement Marketing: The Value of Video [Statistics]
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...
2 min read
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...