Live-streaming And What It Means for Your Marketing
In a previous post, we cited that Social Media and Video investments were at the top of the list...
Millennials Aren't Killing Anything
In the past month or so, there has been a flurry of articles about the various industries that...
The Mobile Banking Problem & How Marketing Solves It
There is no question that technology has changed what consumers expect from brands. It has also had...
Qualitative and Quantitative Marketing Research Methods
Some researchers take a hard approach to data, either falling squarely on the side of the numbers...
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
Marketing to Mobile Shoppers
Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...
Return on Investment: Content and Social Media
Demonstrating a return on investment for your marketing has always been an important, yet tricky...
How to Calculate Your Value to Volume Ratio
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient...
9 Tips for Marketing to Millennials
Every generation requires a shift in how brands target and research their audience. However, none...