4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as brands. They were ideas or simple businesses that offered a unique and valuable service.
6 min read
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
We are exposed to hundreds if not thousands of brand messages every day.
2 min read
Grasping the extent of your competition may appear to be a straightforward task.
5 min read
Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...
3 min read
Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about...
2 min read
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
4 min read
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...
2 min read
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...
