5 min read
Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message will influence their decision. Mapping the consumer decision journey (CDJ) is the best way to...
3 min read
Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about...
2 min read
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
4 min read
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...
2 min read
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...
6 min read
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
3 min read
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...
2 min read
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
