Blog

3 min read

Emotional Advertising: Standing out in a Sea of Sameness

Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about that piece of marketing that made you retain it? Was it funny? Sad? The chances are that it was some...

2 min read

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...

how to build a content calendar | marketing | digital agency | mighty roar

4 min read

How to Build a Content Calendar

Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...

2 min read

Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...

Qualitative Research | Quantitative Research | Marketing Research | Digital Agency | Mighty Roar

6 min read

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...

How to Calculate Your Net Promoter Score (NPS) | Digital Agency | Mighty Roar

3 min read

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.

How to Calculate Your Value to Volume Ratio | digital agency | Mighty Roar

1 min read

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...

9 Tips for Marketing to Millennials | Digital Agency | Mighty Roar

2 min read

9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.

How to Calculate Marketing Cost Per Unit (MCPU) | Digital Agency | Mighty Roar

1 min read

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...

Calculate The Value of Your Email Subscribers | Digital Agency | Mighty Roar

1 min read

Calculate The Value of Your Email Subscribers

Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...