2 min read
Creating a Clear Brand Positioning Statement
We are exposed to hundreds if not thousands of brand messages every day.
2 min read
Do You Really Know Your Competition?
Grasping the extent of your competition may appear to be a straightforward task.
5 min read
Consumer Decision Journey Mapping
Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...
3 min read
Emotional Advertising: Standing out in a Sea of Sameness
Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about...
2 min read
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
4 min read
How to Build a Content Calendar
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...
2 min read
Live-streaming And What It Means for Your Marketing
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...
6 min read
Qualitative and Quantitative Marketing Research Methods
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
3 min read
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
How to Calculate Your Value to Volume Ratio
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...