Blog

Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement & analytics.

How to Calculate Response Rate

One of the best things about direct marketing – such as digital marketing, email, or direct mail –...

Share of Voice: How to Calculate It & Why It Matters

Since a significant portion of your marketing budget goes to paid advertising, it makes sense that...

Email Marketing In a World of Too Much Email

An irony of email marketing is that even the people crafting and sending the emails think they get...

How To Calculate Market Growth

A critical task in planning your marketing is to identify growth opportunities. These usually come...

Customer Experience Key to Attracting DIYers

According to the National Association of Realtors, 2016 was the strongest year for the housing...

How to Calculate Market Share

Your market share represents the percentage of an industry, category, or the total sales within a...

How To Calculate the ROI of Direct Mail

Each week, we break down a common marketing metric on our YouTube channel in order to help you...

Marketing with Facebook Messenger Bots

A few months ago, I upgraded to the iPhone7 and needed a new case. I had seen several ads for Peel...

Fake News, Russian Hackers, and...Your Media Plan

This isn't a political post...let's get that out of the way right at the start.