Blog

Measurement

Person on a laptop with GA4 reporting interface shown on screen

5 min read

Why GA4 Is Replacing Universal Analytics and What It Means for You

Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...

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how to measure marketing roi | digital agency | mighty roar

3 min read

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally...

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3 min read

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a Patriots or Rams fan, your feelings about Maroon 5,...

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2 min read

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...

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Qualitative Research | Quantitative Research | Marketing Research | Digital Agency | Mighty Roar

6 min read

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...

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1 min read

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an important, yet tricky thing to do. In fact, that's why we started our Ad...

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1 min read

Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads running across the entire interwebs (technical term)....

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3 min read

Marketing ROI: How to Know if Your Marketing is Successful

Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most frequent is that of marketing ROI or, more...

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