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Measurement

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are.

It may...

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re...

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little thought is put...

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the...

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an important, yet tricky...

Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads...

Marketing ROI: How to Know if Your Marketing is Successful

Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most...