5 min read
Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
Measurement
3 min read
How to Measure Marketing ROI
The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally...
3 min read
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a Patriots or Rams fan, your feelings about Maroon 5,...
2 min read
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
6 min read
Qualitative and Quantitative Marketing Research Methods
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
1 min read
Return on Investment: Content and Social Media
Demonstrating a return on investment for your marketing has always been an important, yet tricky thing to do. In fact, that's why we started our Ad...
1 min read
Did Chase Just Prove Programmatic Media Wrong?
JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads running across the entire interwebs (technical term)....
3 min read
Marketing ROI: How to Know if Your Marketing is Successful
Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most frequent is that of marketing ROI or, more...