5 min read
“Where Did They Come From?“: A Guide to Mastering UTM Parameters
While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.
Measurement
3 min read
Bounce Rates: What They Are and How to Improve Them
Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.
4 min read
5 Steps to Develop the Right Marketing KPIs
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
5 min read
Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
3 min read
How to Measure Marketing ROI
The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally...
2 min read
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
6 min read
Qualitative and Quantitative Marketing Research Methods
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
3 min read
Marketing ROI: How to Know if Your Marketing is Successful
Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most frequent is that of marketing ROI or, more...