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5 Ways to Improve Your Email Open Rate
Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...
Digital
3 min read
The End of Third-Party Cookies & What To Focus On Now
In January 2020, Google announced what many saw as the death of third-party cookies. Namely, that Google would stop supporting them within their...
3 min read
Instagram Is “No Longer A Photo-sharing App”
In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four priorities for the second half of this fiscal...
3 min read
The Impact of iOS 14 On Your Digital Marketing
With the release of iOS 14, Apple tightened its privacy practices in a way that will impact a brand's ability to run targeted digital campaigns in...
4 min read
A Guide To Using Instagram Reels In Your Marketing
To make a case for why you should consider using Reels in your marketing, it's important to begin with the fact that Facebook tried to acquire...
5 min read
How To Use Hashtags on Instagram
Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your Instagram posts when trying to expand your organic...
3 min read
How To Spy On Your Competitors' Social Campaigns
You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...
17 min read
Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency
The process of putting together a request for proposal (RFP) can be painful and risky. Whether you're a midsize company searching for your first...
5 min read
What Is Native Advertising?
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...