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3 min read

Google Chrome To End Third-Party Cookies in 2024

Google is taking a big step forward this week in its mission to eliminate third-party cookies. Beginning Thursday, February 7th, Google will roll out...

5 min read

“Where Did They Come From?“: A Guide to Mastering UTM Parameters

While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.

A woman engrossed in email marketing, sits at a desk with a laptop in front of her.

2 min read

How "The Fold" Has Evolved in Email Marketing

Marketing buzzwords come and go, but some stick around longer than others. One such term is ‘the fold’ in email marketing—that invisible line where...

illustration of a computer and analytics graphs

3 min read

Bounce Rates: What They Are and How to Improve Them

Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.

4 min read

When to Pair a Tagline with Your Logo

Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your...

4 min read

9 Cyber Monday Emails that Really Work

It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...

3 min read

5 SEO Insights From Google's Helpful Content Update

Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...

An illustration of a balance scale weighing two different options.

7 min read

How to Perform a Test of Your Marketing

Does any of the following sound familiar?

4 min read

Fall Marketing That Makes a Cozy Connection

As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...

Image showing an outdoor mural that says we like you too :)

5 min read

Improving The Customer Journey with Customer Reviews

Customer satisfaction is more than just a metric—it can be a valuable marketing tool.