4 min read
Fall Marketing That Makes a Cozy Connection
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
Digital (2)
5 min read
Improving The Customer Journey with Customer Reviews
Customer satisfaction is more than just a metric—it can be a valuable marketing tool.
4 min read
Intro to Threads: The Newest Social Media Platform From Meta
Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...
6 min read
Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
3 min read
5 Ways to Improve Your Email Open Rate
Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...
3 min read
Instagram Is “No Longer A Photo-sharing App”
In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four priorities for the second half of this fiscal...
4 min read
A Guide To Using Instagram Reels In Your Marketing
To make a case for why you should consider using Reels in your marketing, it's important to begin with the fact that Facebook tried to acquire...
5 min read
How To Use Hashtags on Instagram
Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your Instagram posts when trying to expand your organic...
3 min read
How To Spy On Your Competitors' Social Campaigns
You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...
5 min read
What Is Native Advertising?
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...