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What Is Native Advertising?
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...
Digital (2)
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How to Use TikTok in Your Marketing
In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.
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Instagram Likes Removed: 4 Tips To Use Now
A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...
4 min read
5 Tactics To Gain Social Media Followers
With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.
5 min read
What Is Digital Marketing, Anyway?
Recently, we had an introduction call with a prospective client, and they asked us: "what is digital marketing, anyway?" It’s honestly not a question...
2 min read
Internet Trends: 6 Takeaways from Mary Meeker's 2019 Report
Mary Meeker is somewhat of a legend in Silicon Valley and marketing industry circles. She is a venture capitalist focused on Internet and Technology,...
4 min read
How to Build and Optimize Your Google My Business Listing
Google My Business tends to fly under the radar a bit in terms of its importance in your digital strategy. However, whether you're a small brand or a...
2 min read
A How-To Guide for Conversion Rate Optimization (CRO)
Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...
3 min read
How Often Should You Do A Website Redesign?
A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...