5 min read
“Where Did They Come From?“: A Guide to Mastering UTM Parameters
While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.
Digital (2)
2 min read
How "The Fold" Has Evolved in Email Marketing
Marketing buzzwords come and go, but some stick around longer than others. One such term is ‘the fold’ in email marketing—that invisible line where...
3 min read
Bounce Rates: What They Are and How to Improve Them
Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.
4 min read
Logo with Tagline: When to Use One (And When to Skip It)
A tagline works best when your brand needs clarification, differentiation, or emotional connection. Skip it if your logo is already iconic or...
4 min read
9 Cyber Monday Emails that Really Work
It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...
5 min read
Understanding Google's Helpful Content Principles in 2026
Last updated: February 4, 2026 | Originally published: November 6, 2023
4 min read
Fall Marketing That Makes a Cozy Connection
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
5 min read
Improving The Customer Journey with Customer Reviews
Customer satisfaction is more than just a metric—it can be a valuable marketing tool.
4 min read
Intro to Threads: The Newest Social Media Platform From Meta
Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...