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How to Use TikTok in Your Marketing
In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.
Digital (3)
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Instagram Likes Removed: 4 Tips To Use Now
A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...
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5 Tactics To Gain Social Media Followers
With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.
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What Is Digital Marketing, Anyway?
Recently, we had an introduction call with a prospective client, and they asked us: "what is digital marketing, anyway?" It’s honestly not a question...
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How to Build and Optimize Your Google My Business Listing
Google My Business tends to fly under the radar a bit in terms of its importance in your digital strategy. However, whether you're a small brand or a...
2 min read
A How-To Guide for Conversion Rate Optimization (CRO)
Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...
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How Often Should You Do A Website Redesign?
A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...
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Optimizing Social Strategy for Home Improvement Brands
While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...
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How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
7 min read
Best Practices for Live Streaming Video
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....