3 min read
Optimizing Social Strategy for Home Improvement Brands
While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...
Digital (3)
4 min read
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
7 min read
Best Practices for Live Streaming Video
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
The Future of Search and Its Impact on Your Marketing
This week, Google celebrated its 20th anniversary and used the occasion to discuss its plans for how search will change.
2 min read
What is GDPR and Should You Be Doing Anything About It?
You’ve probably heard of the General Data Protection Regulation, often referred to as GDPR. If you haven’t researched it yet, chances are that you’ve...
2 min read
Live-streaming And What It Means for Your Marketing
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...
2 min read
Snapchat for B2C Marketing
It wouldn't be at all surprising if you were suffering social network fatigue. They seem to come out at a rate of one or two a week, and it's...
3 min read
Snapchat Spectacles: What They Are and Ways to Use Them
I recently purchased a pair of Snapchat Spectacles, the video-recording sunglasses, to test out. They're now available for purchase online, so here's...
1 min read
Social Media Marketing: Following Leads to Buying
For many brands, social media marketing is becoming an increasingly forgotten element of their overall strategy. At the very least, the effort that...