Christian Durrett

With over 19 years of ad agency experience and a graduate degree in copywriting, he began his career in Atlanta before moving to the West Coast. There he primarily worked on Las Vegas' "What Happens Here, Stays Here" campaign and product launches for Mazda. Eight years ago, he moved back to Atlanta to create brand work for AGCO/Challenger Tractors, Coca-Cola, and Home Depot, as well as Pergo and Daltile flooring brands. His work has appeared in top industry showcases, including Communication Arts and ONE Show.

4 min read

When to Pair a Tagline with Your Logo

Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your business. But what about that tagline you spent months getting approved? Should you normally include it...

4 min read

Fall Marketing That Makes a Cozy Connection

As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...

social strategy for home improvement brand | digital agency | mighty roar

3 min read

Optimizing Social Strategy for Home Improvement Brands

While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...

home improvement marketing | value of video | digital agency | mighty roar

3 min read

Home Improvement Marketing: The Value of Video [Statistics]

DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...