Brian Vieira

Over the past 23 years, Brian has worked on dozens of major national brands. While he began his career in traditional advertising, his broad experience in social and digital allows him to approach consumer insights from a more holistic perspective. He's created brand platforms, brand strategies, brand architectures, and product positioning for MasterCard, Lowe's, DeWalt, Black & Decker, Beazer Homes, General Motors, Nestle, Nikon, Johnson & Johnson, Pergo, and Daltile.

3 min read

4 Tips For eCommerce Brands Preparing for Black Friday 2020

Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the things normal and expected about Black Friday, the list largely ends there this year.

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Customer Segmentation and Persona Development | Digital Agency | Mighty Roar

6 min read

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...

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Qualitative Research | Quantitative Research | Marketing Research | Digital Agency | Mighty Roar

6 min read

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...

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