4 min read
5 Steps to Develop the Right Marketing KPIs
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
Over the past 23 years, Brian has worked on dozens of major national brands. While he began his career in traditional advertising, his broad experience in social and digital allows him to approach consumer insights from a more holistic perspective. He's created brand platforms, brand strategies, brand architectures, and product positioning for MasterCard, Lowe's, DeWalt, Black & Decker, Beazer Homes, General Motors, Nestle, Nikon, Johnson & Johnson, Pergo, and Daltile.
4 min read
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
3 min read
Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the things normal and expected about Black Friday, the list...
6 min read
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
6 min read
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...