Brian Vieira

Over the past 23 years, Brian has worked on dozens of major national brands. While he began his career in traditional advertising, his broad experience in social and digital allows him to approach consumer insights from a more holistic perspective. He's created brand platforms, brand strategies, brand architectures, and product positioning for MasterCard, Lowe's, DeWalt, Black & Decker, Beazer Homes, General Motors, Nestle, Nikon, Johnson & Johnson, Pergo, and Daltile.

5 min read

When to Reposition Your Brand

Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings, and unique identity versus your competitors who may offer similar products and services.

5 min read

7 Resort Photography Tips to Drive Bookings

When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...

A drawing of a light bulb with a pencil next to it.

4 min read

5 Steps to Develop the Right Marketing KPIs

When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.

4 Tips For eCommerce Brands Preparing for Black Friday 2020 | Mighty Roar | Digital Agency

3 min read

4 Tips For eCommerce Brands Preparing for Black Friday 2020

Always the day after Thanksgiving, Black Friday falls on November 27th this year. Of all the things normal and expected about Black Friday, the list...

Customer Segmentation and Persona Development | Digital Agency | Mighty Roar

6 min read

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...

Qualitative Research | Quantitative Research | Marketing Research | Digital Agency | Mighty Roar

6 min read

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...