Blog

1 min read

Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads running across the entire interwebs (technical term). In fact, using programmatic media buys, ads for Chase were appearing on about 400,000 websites a...

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How to Calculate Marketing Cost Per Unit (MCPU) | Digital Agency | Mighty Roar

1 min read

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...

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Snapchat in B2C Marketing | Digital Agency | Social Media | Mighty Roar

2 min read

Snapchat for B2C Marketing

It wouldn't be at all surprising if you were suffering social network fatigue. They seem to come out at a rate of one or two a week, and it's...

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Calculate The Value of Your Email Subscribers | Digital Agency | Mighty Roar

1 min read

Calculate The Value of Your Email Subscribers

Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...

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3 min read

Snapchat Spectacles: What They Are and Ways to Use Them

I recently purchased a pair of Snapchat Spectacles, the video-recording sunglasses, to test out. They're now available for purchase online, so here's...

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Frequency in Marketing and Media | How To Calculate | Digital Agency | Mighty Roar

1 min read

Frequency in Marketing and Media

In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.

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How to Calculate Reach | What Is Reach | Marketing | Digital Agency | Mighty Roar

1 min read

Reach in Marketing and Media

Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...

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Social Media Marketing | Followers | Digital Agency | Mighty Roar

1 min read

Social Media Marketing: Following Leads to Buying

For many brands, social media marketing is becoming an increasingly forgotten element of their overall strategy. At the very least, the effort that...

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