3 min read
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were doing was safe. While the saying is dated, the mindset of maintaining the status quo to avoid the...
3 min read
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...
2 min read
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
6 min read
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
We are exposed to hundreds if not thousands of brand messages every day.
2 min read
Grasping the extent of your competition may appear to be a straightforward task.
