3 min read
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in the past ten years: the shift from desktop and laptop search to mobile search.
2 min read
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
6 min read
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
We are exposed to hundreds if not thousands of brand messages every day.
2 min read
Grasping the extent of your competition may appear to be a straightforward task.
5 min read
Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...
