1 min read
JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads running across the entire interwebs (technical term). In fact, using programmatic media buys, ads for Chase were appearing on about 400,000 websites a...
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When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
2 min read
It wouldn't be at all surprising if you were suffering social network fatigue. They seem to come out at a rate of one or two a week, and it's...
1 min read
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
3 min read
I recently purchased a pair of Snapchat Spectacles, the video-recording sunglasses, to test out. They're now available for purchase online, so here's...
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In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
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Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
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For many brands, social media marketing is becoming an increasingly forgotten element of their overall strategy. At the very least, the effort that...
