Did Chase Just Prove Programmatic Media Wrong?
JPMorgan Chase spends about $290.7 million in media, so it's not surprising that they had ads...
How to Calculate Marketing Cost Per Unit (MCPU)
When you don't have deep pockets, every dollar in your marketing budget counts and you need to...
Snapchat for B2C Marketing
It wouldn't be at all surprising if you were suffering social network fatigue. They seem to come...
When Cause Marketing Goes Wrong
It was a great idea.
Calculate The Value of Your Email Subscribers
Email has been around a long time, but for many people, there is still a great deal of uncertainty...
Snapchat Spectacles: What They Are and Ways to Use Them
I recently purchased a pair of Snapchat Spectacles, the video-recording sunglasses, to test out....
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
Reach in Marketing and Media
Reach is the number or percentage of people in your target audience reached by a single exposure –...
Social Media Marketing: Following Leads to Buying
For many brands, social media marketing is becoming an increasingly forgotten element of their...