3 min read
While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a consistently engaging social media presence. Fortunately, both sponsored and organic posts offer a...
3 min read
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...
6 min read
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
4 min read
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...
3 min read
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
3 min read
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...
2 min read
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
