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How to Build a Content Calendar

Like many New Year’s resolutions, building a marketing content calendar is easy to start, but...

Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at the top of the list...

Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various industries that...

The Mobile Banking Problem & How Marketing Solves It

There is no question that technology has changed what consumers expect from brands. It has also...

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the...

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.

Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an important, yet tricky...

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient