Getting Started With Influencer Marketing
Influencer marketing, as a category, has grown exponentially over the past few years and is...
A How-To Guide for Conversion Rate Optimization (CRO)
Optimization is frequently discussed in digital marketing because it is one of the best areas to...
How Often Should You Do A Website Redesign?
A website redesign, if done well, requires significant investments in time, effort, and attention....
Optimizing Social Strategy for Home Improvement Brands
While display ads and pre-roll video are as important as ever for home improvement brands, even the...
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while...
Customer Segmentation and Persona Development
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an...
5 Creative Portfolio Tips to Help You Stand Out
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe...
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...