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Improving The Customer Journey with Customer Reviews
Customer satisfaction is more than just a metric—it can be a valuable marketing tool.
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Intro to Threads: The Newest Social Media Platform From Meta
Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...
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Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
6 min read
Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
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Using Artificial intelligence (AI) in Marketing
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...
3 min read
7 Essential Considerations Before Embarking on a Brand Redesign
A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...
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3 SEO Trends to Pay Attention to This Year
Search engine optimization (SEO) is constantly evolving and the pace has shown no signs of slowing.
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5 Ways to Improve Your Email Open Rate
Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...
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iOS 15 Changes How Email Is Tracked - Here's How To Adapt
Just when marketers were getting used to the new reality of Apple’s privacy protections and their impact on Facebook and Instagram advertising, here...
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Instagram Is “No Longer A Photo-sharing App”
In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four priorities for the second half of this fiscal...