24 min read
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand's marketing, whether it's B2C or B2B, has become a more...
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2 min read
Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...
3 min read
A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...
3 min read
While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...
3 min read
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...
6 min read
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...
4 min read
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...
3 min read
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
