Blog

Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement & analytics.

Getting Started With Influencer Marketing

Influencer marketing, as a category, has grown exponentially over the past few years and is...

A How-To Guide for Conversion Rate Optimization (CRO)

Optimization is frequently discussed in digital marketing because it is one of the best areas to...

How Often Should You Do A Website Redesign?

A website redesign, if done well, requires significant investments in time, effort, and attention....

Optimizing Social Strategy for Home Improvement Brands

While display ads and pre-roll video are as important as ever for home improvement brands, even the...

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while...

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally focused world, having an...

5 Creative Portfolio Tips to Help You Stand Out

Recently, I was invited back to participate in the creative portfolio review at the annual Adobe...

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...