Blog

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...

Introduction to Mighty Roar Podcast

In the course of running an advertising agency, we have so many great conversations with other...

How to Calculate the Profit from Your Promotions

In this post, we're gonna look at promotion profit. Many of our clients run promotions...

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to the fact that most...

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan....

Why PPC, SEO, and Content Strategy Must Work Together

It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most...

Best Practices for Live Streaming Video

Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok)...

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day.

The Future of Search and Its Impact on Your Marketing

This week, Google celebrated its 20th anniversary and used the occasion to discuss its plans for...