How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...
Introduction to Mighty Roar Podcast
In the course of running an advertising agency, we have so many great conversations with other...
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions...
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to the fact that most...
How to Build a Go-To-Market Strategy
An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan....
Why PPC, SEO, and Content Strategy Must Work Together
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most...
Best Practices for Live Streaming Video
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok)...
Creating a Clear Brand Positioning Statement
We are exposed to hundreds if not thousands of brand messages every day.
The Future of Search and Its Impact on Your Marketing
This week, Google celebrated its 20th anniversary and used the occasion to discuss its plans for...