Optimizing Social Strategy for Home Improvement Brands
While display ads and pre-roll video are as important as ever for home improvement brands, even...
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition,...
Customer Segmentation and Persona Development
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having...
5 Creative Portfolio Tips to Help You Stand Out
Recently, I was invited back to participate in the creative portfolio review at the annual Adobe...
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re...
Home Improvement Marketing: The Value of Video [Statistics]
DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by...
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...