Blog

24 min read

Getting Started With Influencer Marketing

Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand's marketing, whether it's B2C or B2B, has become a more...

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How to Conversion Rate Optimization | Digital Agency | Mighty Roar

2 min read

A How-To Guide for Conversion Rate Optimization (CRO)

Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...

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How Often Should You Do A Website Redesign? | Digital Agency | Mighty Roar

3 min read

How Often Should You Do A Website Redesign?

A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...

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social strategy for home improvement brand | digital agency | mighty roar

3 min read

Optimizing Social Strategy for Home Improvement Brands

While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...

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How to Select Brand Architecture Marketing Digital Agency Mighty Roar

3 min read

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...

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Customer Segmentation and Persona Development | Digital Agency | Mighty Roar

6 min read

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their product or service as having universal appeal and may be...

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How to Maintain SEO Traffic with a New Website | Digital Agency | Mighty Roar

4 min read

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...

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creative portfolio tips to help you stand out when applying to digital agencies | mighty roar

3 min read

5 Creative Portfolio Tips to Help You Stand Out

Recently, I was invited back to participate in the creative portfolio review at the annual Adobe Creative Jam. The focus of the portfolios varied...

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challenger brand marketing | digital agency | mighty roar

3 min read

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...

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