23 min read
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your...
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3 min read
You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...
17 min read
The process of putting together a request for proposal (RFP) can be painful and risky. Whether you're a midsize company searching for your first...
5 min read
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...
3 min read
In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.
2 min read
A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...
2 min read
There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...
4 min read
With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.
7 min read
The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...
