4 min read
Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your business. But what about that tagline you spent months getting approved? Should you normally include it...
4 min read
It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...
3 min read
Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...
5 min read
When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...
3 min read
I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...
5 min read
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
4 min read
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
2 min read
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
4 min read
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
