5 min read
Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings, and unique identity versus your competitors who may offer similar products and services.
4 min read
Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your...
4 min read
It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...
3 min read
Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...
5 min read
When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...
3 min read
I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...
5 min read
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
4 min read
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
2 min read
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
