3 min read
How to Conduct a Year-End Marketing Review
I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase, preparing for the upcoming year.
5 min read
5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
4 min read
Fall Marketing That Makes a Cozy Connection
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
2 min read
From Skepticism to Trust: How Banks Can Win Over Younger Generations
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
4 min read
5 Steps to Develop the Right Marketing KPIs
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
5 min read
Improving The Customer Journey with Customer Reviews
Customer satisfaction is more than just a metric—it can be a valuable marketing tool.
4 min read
Intro to Threads: The Newest Social Media Platform From Meta
Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...
5 min read
Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
6 min read
Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
3 min read
Using Artificial intelligence (AI) in Marketing
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...