Blog

5 min read

When to Reposition Your Brand

Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings, and unique identity versus your competitors who may offer similar products and services.

4 min read

Logo with Tagline: When It Works & When It Doesn’t

Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your...

4 min read

9 Cyber Monday Emails that Really Work

It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...

3 min read

5 SEO Insights From Google's Helpful Content Update

Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...

An illustration of a balance scale weighing two different options.

7 min read

How to Perform a Test of Your Marketing

Does any of the following sound familiar?

5 min read

7 Resort Photography Tips to Drive Bookings

When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...

3 min read

How to Conduct a Year-End Marketing Review

I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...

5 min read

5 Steps to Creating Successful Sub-Brand Guidelines

As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.

4 min read

Fall Marketing That Makes a Cozy Connection

As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...

How Banks Can Win Over Younger Generations

2 min read

From Skepticism to Trust: How Banks Can Win Over Younger Generations

As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.