Blog

How Often Should You Do A Website Redesign?

A website redesign, if done well, requires significant investments in time, effort, and...

Optimizing Social Strategy for Home Improvement Brands

While display ads and pre-roll video are as important as ever for home improvement brands, even...

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition,...

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally focused world, having...

5 Creative Portfolio Tips to Help You Stand Out

Recently, I was invited back to participate in the creative portfolio review at the annual Adobe...

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re...

Home Improvement Marketing: The Value of Video [Statistics]

DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by...