3 min read
Google is taking a big step forward this week in its mission to eliminate third-party cookies. Beginning Thursday, February 7th, Google will roll out a limited test to restrict cookies for 1% of its Chrome browser users, with the goal of completely...
5 min read
While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.
2 min read
Marketing buzzwords come and go, but some stick around longer than others. One such term is ‘the fold’ in email marketing—that invisible line where...
3 min read
Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.
5 min read
Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings,...
4 min read
Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your...
4 min read
It's that time of year again! Black Friday and Cyber Monday are right around the corner. Businesses are trying to figure out how get the most out of...
3 min read
Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...
5 min read
When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...
