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How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are.

It may...

Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social...

How To Spy On Your Competitors' Social Campaigns

You may remember how Facebook, in particular, got in trouble a few years ago for not being fully...

Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency

The process of putting together a request for proposal (RFP) can be painful and risky. Whether...

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit...

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need...

Instagram Likes Removed: 4 Tips To Use Now

A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago,...

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but...

5 Tactics To Gain Social Media Followers

With organic reach dwindling across all social channels, especially Instagram, a common question...