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Branding

Senior man wearing a gray checkered suit and striped tie, standing with his arms crossed against a plain white background.

4 min read

Why Comfortable Rebrands Fail

Picture of Kevin Smith Kevin Smith:

Have you ever been part of a rebranding project and had a board member or senior leader say, "That's not who we are."

Advertising Strategy Branding

5 min read

5 Steps to Creating Successful Sub-Brand Guidelines

Picture of Carol Montoto Carol Montoto:

As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.

Strategy Branding