6 min read
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of focus groups and individual consumer feedback (qualitative data).
3 min read
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...
2 min read
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
