1 min read
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your marketing is working or not. A basic number used to calculate the effectiveness of direct marketing is...
3 min read
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
1 min read
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
1 min read
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
1 min read
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...
3 min read
Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method...
2 min read
To some, the differences between cross-selling and up-selling may seem hazy, as both strategies do share some similarities. However, the following...
4 min read
A website RFP, or Request for Proposal, is a document that outlines the requirements for the website redesign project, existing challenges, and...
3 min read
Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most frequent is that of marketing ROI or, more...
