2 min read
9 Tips for Marketing to Millennials
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
How to Calculate Marketing Cost Per Unit (MCPU)
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Calculate The Value of Your Email Subscribers
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach in Marketing and Media
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
How to Calculate Response Rate
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Share of Voice: How to Calculate It & Why It Matters
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
1 min read
How To Calculate Market Growth
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
1 min read
How to Calculate Market Share
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
1 min read
How To Calculate the ROI of Direct Mail
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...