2 min read
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where lead scoring comes in.
4 min read
How to Build a Content Calendar
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...
2 min read
Live-streaming And What It Means for Your Marketing
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...
6 min read
Qualitative and Quantitative Marketing Research Methods
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
3 min read
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
How to Calculate Your Value to Volume Ratio
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...
2 min read
9 Tips for Marketing to Millennials
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
How to Calculate Marketing Cost Per Unit (MCPU)
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Calculate The Value of Your Email Subscribers
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.