1 min read
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach in Marketing and Media
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
How to Calculate Response Rate
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Share of Voice: How to Calculate It & Why It Matters
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
1 min read
How To Calculate Market Growth
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
1 min read
How to Calculate Market Share
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
1 min read
How To Calculate the ROI of Direct Mail
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...
3 min read
Micro-Influencers: What They Are And How to Use Them
Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method...
2 min read
Cross-Selling & Up-Selling
To some, the differences between cross-selling and up-selling may seem hazy, as both strategies do share some similarities. However, the following...
4 min read
How To Write A Website RFP (Request for Proposal)
A website RFP, or Request for Proposal, is a document that outlines the requirements for the website redesign project, existing challenges, and...