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Ad Math

How to Calculate Customer Churn Rate | Digital Agency | Mighty Roar

2 min read

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...

how to calculate the profit from your marketing promotions | digital agency | mighty roar

2 min read

How to Calculate the Profit from Your Promotions

In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.

How to Calculate Your Net Promoter Score (NPS) | Digital Agency | Mighty Roar

3 min read

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.

How to Calculate Your Value to Volume Ratio | digital agency | Mighty Roar

1 min read

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...

How to Calculate Marketing Cost Per Unit (MCPU) | Digital Agency | Mighty Roar

1 min read

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...

Calculate The Value of Your Email Subscribers | Digital Agency | Mighty Roar

1 min read

Calculate The Value of Your Email Subscribers

Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...

Frequency in Marketing and Media | How To Calculate | Digital Agency | Mighty Roar

1 min read

Frequency in Marketing and Media

In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.

How to Calculate Reach | What Is Reach | Marketing | Digital Agency | Mighty Roar

1 min read

Reach in Marketing and Media

Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...

How To Calculate Response Rate | Direct Mail | Marketing | Digital Agency | Mighty Roar

1 min read

How to Calculate Response Rate

One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...

How to Calculate Share of Voice | Marketing | Digital Agency | Mighty Roar

3 min read

Share of Voice: How to Calculate It & Why It Matters

Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...