How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout...
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient...
When you don't have deep pockets, every dollar in your marketing budget counts and you need to...
Email has been around a long time, but for many people, there is still a great deal of uncertainty...
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
Reach is the number or percentage of people in your target audience reached by a single exposure –...
One of the best things about direct marketing – such as digital marketing, email, or direct mail –...