How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...
Posts about
Ad Math
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout...
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
How to Calculate Your Value to Volume Ratio
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient...
How to Calculate Marketing Cost Per Unit (MCPU)
When you don't have deep pockets, every dollar in your marketing budget counts and you need to...
Calculate The Value of Your Email Subscribers
Email has been around a long time, but for many people, there is still a great deal of uncertainty...
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
Reach in Marketing and Media
Reach is the number or percentage of people in your target audience reached by a single exposure –...
How to Calculate Response Rate
One of the best things about direct marketing – such as digital marketing, email, or direct mail –...