5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address some of that by figuring out how valuable a subscriber is anyway.
There tends to be a feeling of dread that comes over people when they hit send on a mass email to their customer list.
What if they don't like it?
What if they unsubscribe?!
What if there's a typo, and they judge me?!?
Before you break into a sweat about email, let's spend a little time walking through how to determine the value of a subscriber in the first place to see just how worried you should be.
Now that you understand the annual value per subscriber, you can begin to estimate the lifetime value of a subscriber by looking at the size and time between their first and last purchases, assuming you keep track of that sales data.
Knowing the value of a subscriber should help you understand how much of your marketing budget you should be allocating to growing your list and whether it's currently an effective channel for you. If you have a really low subscriber value, consider how a change to your list, content, or cadence could improve it and then track the number as you go.
If you found this video helpful, or just plain calming, we'd value a "Thumbs Up" from you below and encourage you to subscribe to our channel to stay updated when a new Ad Math video is released.
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.