1 min read

How To Calculate Market Growth

How To Calculate Market Growth | Marketing | Digital Agency | Mighty Roar

A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market share.

Your market growth has a direct implication on your competitive position. The growth of your product or service signals market acceptance and a potential competitive advantage. This is especially true if your growth outpaces that of your competition.

In fact, an aspect of market growth that you should be focused on is whether your growth is faster, slower, or on pace with the market as a whole – since the answer could have an impact on your marketing plan, channels, or even your audience.

The process to determine your market growth is a straightforward one, but – like market share – it's a key part of the foundation for many other metrics that we'll touch upon in this Ad Math video series.



Once you determine your market growth number, use the information you have from industry trades and your competitive research to identify (and compare against) your competitor's growth.

Now, as they say with stocks: past performance does not indicate future results. However, your market growth number should provide you with a pretty good indicator of how things are going in your market so that you can plan and adjust your marketing approach accordingly.

Lastly, if you have a marketing metric that you'd like us to break-down let us know and it may be the topic of our next Ad Math video.

Mighty Roar | Digital Marketing Agency | SEO Trends

3 SEO Trends to Pay Attention to in 2022

Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.

Read More
Mighty Roar | Email Marketing | Unread Emails | Improve Email Open Rate

5 Ways to Improve Your Email Open Rate

Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...

Read More
End Of Third Party Cookies | Tracking Cookies | Ad Cookies | Digital Agency | Mighty Roar

The End of Third-Party Cookies & What To Focus On Now

In January 2020, Google announced what many saw as the death of third-party cookies. Namely, that Google would stop supporting them within their...

Read More