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Strategy (2)

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

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The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy
The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

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While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy
Small figure standing at the entrance of a large black-and-white maze, viewed from above, symbolizing a complex decision path.

4 min read

How to Choose the Right Marketing Agency (7 Steps)

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The right marketing agency should have experience in your industry, demonstrate proof of results, communicate clearly, and fit your budget. Start by...

Digital Strategy

4 min read

Why Election Year Advertising Requires a Different Approach

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Regardless of your political stance, if you work in marketing, you know that advertising during an election year is a different beast altogether.

Strategy
Image of person filming their Chipotle Order being made

3 min read

The 'Phone Rule' Hack: Guiding Your Brand Through a Negative Social Media Trend

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Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception.

Digital Strategy
Man holding a camera while looking at a scenic lake surrounded by hills and scattered boats, under a cloudy sky.

2 min read

How Gen Z is Changing Travel and Hospitality Marketing

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According to research conducted by Hopper, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable in the...

Strategy

5 min read

When to Reposition Your Brand

Picture of Brian Vieira Brian Vieira:

Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings,...

Advertising Strategy

5 min read

Understanding Google's Helpful Content Principles in 2026

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Last updated: February 4, 2026 | Originally published: November 6, 2023

Digital Strategy
An illustration of a balance scale weighing two different options.

7 min read

How to Perform a Test of Your Marketing

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Does any of the following sound familiar?

Digital Strategy

5 min read

7 Resort Photography Tips to Drive Bookings

Picture of Brian Vieira Brian Vieira:

When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...

Advertising Strategy
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