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Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day.

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would make sense that Pepsi...

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach...

Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various industries that...

The Mobile Banking Problem & How Marketing Solves It

There is no question that technology has changed what consumers expect from brands. It has also had...

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the side of the numbers...

Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...

9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their audience. However, none...

When Cause Marketing Goes Wrong

It was a great idea.