3 min read
AI Is Saving You Less Time Than You Think
Kevin SmithAsk a marketing team how many hours AI saves them each week and you'll probably get a confident number. Then ask how many of those hours go to fixing...
Strategy
7 min read
How High-Consideration Consumer Purchases Get Made (And Why Your Funnel Keeps Missing Them)
When marketing teams sit down to discuss their funnel or the consumer journey, it's easy to assume that a customer knows they have a problem, sees an...
7 min read
Credit Union Marketing In A Tough Economy
When the economy gets shaky and everyday costs keep climbing, your members don't stop needing financial services. They need more from you, yet most...
4 min read
Brand Positioning Statement: What It Is and How to Write One
A brand positioning statement defines the specific place your brand occupies in the mind of your target audience. It answers who you are for, why...
6 min read
Your Next Customer Isn’t Googling You. They’re Asking ChatGPT.
What is Generative Engine Optimization? Generative engine optimization (GEO) is the practice of making your brand visible in AI-generated answers....
5 min read
Incrementality Experiments: Measuring What Actually Works
Every CMO is chasing the same question underneath all the dashboards and attribution reports: which parts of my marketing actually create new demand,...
7 min read
Why Your CFO Doesn't Trust Marketing & How to Fix It [Free Template]
Build trust with your CFO by replacing scattered marketing metrics with a focused measurement system: pick 1-2 conversion events finance already uses...
4 min read
8 Steps for Conducting a Year-End Marketing Review
Another year down, which means it's time for marketers everywhere to shift from execution mode to evaluation mode.
4 min read
Why Comfortable Rebrands Fail
Have you ever been part of a rebranding project and had a board member or senior leader say, "That's not who we are."
5 min read
Brand vs. Performance Marketing: How To Find The Right Balance
Brand marketing builds awareness and trust over time. Performance marketing drives immediate, measurable actions like clicks, signups, and sales....