5 min read
When to Reposition Your Brand
Your brand position, at its core, is a statement reflecting the perception your desired target audience holds to represent your values, offerings,...
Strategy
3 min read
5 SEO Insights From Google's Helpful Content Update
Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...
5 min read
7 Resort Photography Tips to Drive Bookings
When it comes to hotel marketing, showcasing your property is of utmost importance. Prospective guests not only need to get a sense for the type of...
3 min read
How to Conduct a Year-End Marketing Review
I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...
5 min read
5 Steps to Creating Successful Sub-Brand Guidelines
As companies grow, they typically evolve into needing sub-brands. A sub-brand is simply a division or subsidiary of an existing brand.
2 min read
From Skepticism to Trust: How Banks Can Win Over Younger Generations
As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.
4 min read
5 Steps to Develop the Right Marketing KPIs
When it comes time to establish annual plans, marketers often struggle with how to choose the most appropriate KPIs.
3 min read
Using Artificial intelligence (AI) in Marketing
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...
3 min read
7 Essential Considerations Before Embarking on a Brand Redesign
A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...