Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

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Improving The Customer Journey with Customer Reviews

Customer satisfaction is more than just a metric—it can be a valuable marketing tool.

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Intro to Threads: The Newest Social Media Platform From Meta

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Why GA4 Is Replacing Universal Analytics and What It Means for You

Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...

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Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic

Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...

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Using Artificial intelligence (AI) in Marketing

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7 Essential Considerations Before Embarking on a Brand Redesign

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3 SEO Trends to Pay Attention to This Year

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5 Ways to Improve Your Email Open Rate

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iOS 15 Changes How Email Is Tracked - Here's How To Adapt

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Instagram Is “No Longer A Photo-sharing App”

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