Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

4 min read

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically, economically, socially, and "pandemic-ly," to name a few.

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how to measure marketing roi | digital agency | mighty roar

3 min read

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are.

It may seem simple, but as the world becomes more digitally...

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23 min read

Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is...

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3 min read

How To Spy On Your Competitors' Social Campaigns

You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...

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17 min read

Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency

The process of putting together a request for proposal (RFP) can be painful and risky. Whether you're a midsize company searching for your first...

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What is native advertising | Marketing | Digital Agency | Mighty Roar

5 min read

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...

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using tiktok in your digital marketing | mighty roar

3 min read

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.

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Instagram Not Showing Likes | 4 Tips | Digital Agency | Mighty Roar

2 min read

Instagram Likes Removed: 4 Tips To Use Now

A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...

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2 min read

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...

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