Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Man holding a camera while looking at a scenic lake surrounded by hills and scattered boats, under a cloudy sky.

2 min read

How Gen Z is Changing Travel and Hospitality Marketing

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According to research conducted by Hopper, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable in the industry.

Strategy
Agency team celebrating an award win with the client

5 min read

How to Create a Winning Marketing Award Entry

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The CUNA (now America's Credit Unions) Diamond Awards are over, and as a judge, it was fun to see all of the marketing work and results from Credit...

Advertising

3 min read

High-Quality Content Crawled More Often – Here's How to Create It

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Creating regular content for a brand is one of the most challenging aspects of digital marketing.

Digital
A rocket launching from a laptop symbolizes the increase in sales gained by improving your website design.

3 min read

6 Ways Your Website Design Is Killing Sales—And How To Fix It Quickly

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If you ever wonder why your website isn't converting as well as you'd hoped, you're not alone. As a digital marketing agency, we've seen firsthand...

Digital General

3 min read

Google Chrome To End Third-Party Cookies in 2024

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Google is taking a big step forward this week in its mission to eliminate third-party cookies. Beginning Thursday, February 7th, Google will roll out...

Digital

5 min read

“Where Did They Come From?“: A Guide to Mastering UTM Parameters

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While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.

Digital Measurement
illustration of a computer and analytics graphs

3 min read

Bounce Rates: What They Are and How to Improve Them

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Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.

Digital Measurement

3 min read

5 SEO Insights From Google's Helpful Content Update

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Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...

Digital Strategy
An illustration of a balance scale weighing two different options.

7 min read

How to Perform a Test of Your Marketing

Picture of Kevin Smith Kevin Smith:

Does any of the following sound familiar?

Digital Strategy

3 min read

How to Conduct a Year-End Marketing Review

Picture of Kevin Smith Kevin Smith:

I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...

Strategy
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