Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

5 min read

“Where Did They Come From?“: A Guide to Mastering UTM Parameters

Kevin Smith:

While the reasons you should track your campaign URLs are clear, the correct way to use UTM codes is often not.

Digital Measurement

illustration of a computer and analytics graphs

3 min read

Bounce Rates: What They Are and How to Improve Them

Kevin Smith:

Bounce rate is a metric that is often discussed without much thought as to what it means to your website or what you can do about it.

Digital Measurement

3 min read

5 SEO Insights From Google's Helpful Content Update

Kevin Smith:

Google has made several big updates to how their search algorithm works over the past two years. However, few updates have created as much panic and...

Digital Strategy

An illustration of a balance scale weighing two different options.

7 min read

How to Perform a Test of Your Marketing

Kevin Smith:

Does any of the following sound familiar?

Digital Strategy

3 min read

How to Conduct a Year-End Marketing Review

Kevin Smith:

I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase,...

Strategy

2 min read

From Skepticism to Trust: How Banks Can Win Over Younger Generations

Kevin Smith:

As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.

Strategy

Image showing an outdoor mural that says we like you too :)

5 min read

Improving The Customer Journey with Customer Reviews

Kevin Smith:

Customer satisfaction is more than just a metric—it can be a valuable marketing tool.

Digital

4 min read

Intro to Threads: The Newest Social Media Platform From Meta

Kevin Smith:

Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...

Digital

Person on a laptop with GA4 reporting interface shown on screen

5 min read

Why GA4 Is Replacing Universal Analytics and What It Means for You

Kevin Smith:

Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...

Measurement

6 min read

Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic

Kevin Smith:

Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...

Digital

Prev 1 2 3 4 5 Next