4 min read
Is Your Marketing Meeting The Moment?
It's become a cliche, but yeah, these are unprecedented times. At least politically, economically, socially, and "pandemic-ly," to name a few.
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3 min read
How to Measure Marketing ROI
The first step to creating effective marketing is to identify what your objectives are.
It may seem simple, but as the world becomes more digitally...
23 min read
Live-Streaming With Lights, Camera, Live's Stephanie Liu
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is...
3 min read
How To Spy On Your Competitors' Social Campaigns
You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...
17 min read
Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency
The process of putting together a request for proposal (RFP) can be painful and risky. Whether you're a midsize company searching for your first...
5 min read
What Is Native Advertising?
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...
3 min read
How to Use TikTok in Your Marketing
In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.
2 min read
Instagram Likes Removed: 4 Tips To Use Now
A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...
2 min read
The Importance of Humility in Marketing
There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...