Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically, economically,...

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are.

It may seem...

Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social...

How To Spy On Your Competitors' Social Campaigns

You may remember how Facebook, in particular, got in trouble a few years ago for not being fully...

Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency

The process of putting together a request for proposal (RFP) can be painful and risky. Whether...

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit...

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to...

Instagram Likes Removed: 4 Tips To Use Now

A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago,...

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but...