Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Split graphic comparing Brand Marketing (green background) and Performance Marketing (blue background) with “VS” in the center.

5 min read

Brand vs. Performance Marketing: How To Find The Right Balance

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Brand marketing builds awareness and trust over time. Performance marketing drives immediate, measurable actions like clicks, signups, and sales. Most companies need both, and the right balance shifts depending on where you are in your growth. Here...

Strategy
Mini caution cone on a keyboard, representing risks of using free video editing tools and potential IP issues.

4 min read

The Hidden Cost of 'Free' Video Editing Tools for Brands

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Creative tools like CapCut make it easy to generate short-form video content fast. But before you or your team upload anything branded, you should...

Digital
Smiling woman with long brown hair wearing a white t-shirt, standing in front of a yellow background, pointing at herself with both hands.

5 min read

The End of 'Member-First' as a Differentiator: How to Win in a Flat Market

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Credit unions have always claimed to put members first. But so does everyone else now, including big banks and fintechs. In a marketplace full of...

Strategy
Illustration of a smiling robot, positioned behind a search bar with a magnifying glass icon on a light blue background.

3 min read

How AI Overviews Are Reshaping Search Marketing and Content Strategy

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AI-powered search is rewriting the rules of digital visibility. With the rise of AI Overviews (AIOs), rich snippets that provide immediate,...

Digital Strategy
What Happens to Marketing If TikTok Gets Banned?

3 min read

Will TikTok Be Banned? Here’s What to Do

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As policymakers in the United States debate the fate of TikTok, marketers are keeping a close eye on the potential ripple effects.

Digital

4 min read

The Decoy Effect: How a Third Option Can Steer Consumer Decisions

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When thinking of conversion rate optimization, people often jump right to page design; however, the psychology behind decision-making often plays an...

Strategy
Cartoon illustration of a bullhorn projecting colorful icons symbolizing storytelling elements like books, hearts, thumbs-up, and speech bubbles, representing brand storytelling.

5 min read

Brand Storytelling: How to Turn Your Brand Into Something People Actually Remember

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We're buried in ads. Promotions, sponsored posts, retargeted banners chasing us around the internet. And yet some brands manage to cut through all of...

Strategy

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

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The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy
The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

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While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy
Small figure standing at the entrance of a large black-and-white maze, viewed from above, symbolizing a complex decision path.

4 min read

How To Choose A Marketing Agency

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The right marketing agency has experience in your industry, can show proof of results, and fits your budget. Start by defining what you actually...

Digital Strategy
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