Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

4 min read

How to Build a Go To Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan. Your Go-To-Market strategy will cover some of the same areas as the marketing plan, but overall will be much narrower in scope. Its specific use should...

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Why PPC, SEO, and Content Strategy Must Work Together | Digital Agency | Mighty Roar

6 min read

Why PPC, SEO, and Content Strategy Must Work Together

It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...

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7 min read

Best Practices for Live Streaming Video

Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....

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2 min read

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day.

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Future of Search Marketing | Search Engine Marketing | Digital Agency | Mighty Roar

2 min read

The Future of Search and Its Impact on Your Marketing

This week, Google celebrated its 20th anniversary and used the occasion to discuss its plans for how search will change.

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Nike Marketing | Serena Williams | Lemons Into Lemonade | Digital Agency | Mighty Roar

1 min read

Nike Turns Lemons into Lemonade

One of the most common phrases in marketing and public relations is: "any press is good press." Although there are distinct challenges to this idea,...

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2 min read

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would make sense that Pepsi knows that Coca-Cola's Dasani is a competitor to...

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Digital Marketing GDPR What To Do And When | Digital Agency | Mighty Roar

2 min read

What is GDPR and Should You Be Doing Anything About It?

You’ve probably heard of the General Data Protection Regulation, often referred to as GDPR. If you haven’t researched it yet, chances are that you’ve...

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Consumer Decision Journey Mapping | How To | Digital Agency | Mighty Roar

5 min read

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...

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