Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

How to Build a Go To Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan....

Why PPC, SEO, and Content Strategy Must Work Together

It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely...

Best Practices for Live Streaming Video

Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok)...

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day.

The Future of Search and Its Impact on Your Marketing

This week, Google celebrated its 20th anniversary and used the occasion to discuss its plans for...

Nike Turns Lemons into Lemonade

One of the most common phrases in marketing and public relations is: "any press is good press."...

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would make sense that Pepsi...

What is GDPR and Should You Be Doing Anything About It?

You’ve probably heard of the General Data Protection Regulation, often referred to as GDPR. If you...

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach...