3 min read
The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a Patriots or Rams fan, your feelings about Maroon 5, or if your $5,250,000 30-second commercial performed well.
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2 min read
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
4 min read
An effective go-to-market (GTM) strategy should be a subset of your overarching marketing plan. Your Go-To-Market strategy will cover some of the...
6 min read
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
We are exposed to hundreds if not thousands of brand messages every day.
