Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

4 min read

5 Tactics To Gain Social Media Followers

With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.

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What Should My Marketing Budget Be? | digital agency | mighty roar

7 min read

What Should My Marketing Budget Be?

The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...

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25 min read

How to Leverage Podcasting in Your Marketing

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many...

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25 min read

Brand Building with Monday Night Brewing

In this episode of the Mighty Roar Marketing Podcast, we're speaking with Jonathan Baker, CMO of Monday Night Brewing.

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5 min read

What Is Digital Marketing, Anyway?

Recently, we had an introduction call with a prospective client, and they asked us: "what is digital marketing, anyway?" It’s honestly not a question...

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Internet Trends Report | Mary Meeker | Digital Agency | Mighty Roar

2 min read

Internet Trends: 6 Takeaways from Mary Meeker's 2019 Report

Mary Meeker is somewhat of a legend in Silicon Valley and marketing industry circles. She is a venture capitalist focused on Internet and Technology,...

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How to Build and Optimize Your Google My Business Listing | Digital Agency | Mighty Roar

4 min read

How to Build and Optimize Your Google My Business Listing

Google My Business tends to fly under the radar a bit in terms of its importance in your digital strategy. However, whether you're a small brand or a...

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Getting Started With Influencer Marketing | Podcast | Digital Agency | Mighty Roar

24 min read

Getting Started With Influencer Marketing

Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while...

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How to Conversion Rate Optimization | Digital Agency | Mighty Roar

2 min read

A How-To Guide for Conversion Rate Optimization (CRO)

Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...

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