Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

3 min read

How to Conduct a Year-End Marketing Review

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I don't believe I'm alone in saying that each year seems to fly by, and before you know it, we, as marketers, are back in the planning phase, preparing for the upcoming year.

Strategy
How Banks Can Win Over Younger Generations

2 min read

From Skepticism to Trust: How Banks Can Win Over Younger Generations

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As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.

Strategy
Image showing an outdoor mural that says we like you too :)

5 min read

Improving The Customer Journey with Customer Reviews

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Customer satisfaction is more than just a metric—it can be a valuable marketing tool.

Digital
Introduction to Instagram Threads

4 min read

Intro to Threads: The Newest Social Media Platform From Meta

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Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...

Digital
Person on a laptop with GA4 reporting interface shown on screen

5 min read

Why GA4 Is Replacing Universal Analytics and What It Means for You

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Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...

Measurement

6 min read

Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic

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Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...

Digital
a man with a tattoo on his arm is touching his index finger to the index finger of a robot

3 min read

Using Artificial intelligence (AI) in Marketing

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Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...

Strategy

3 min read

7 Essential Considerations Before Embarking on a Brand Redesign

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A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...

Strategy
Mighty Roar | Digital Marketing Agency | SEO Trends

4 min read

3 SEO Trends to Pay Attention to This Year

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Search engine optimization (SEO) is constantly evolving and the pace has shown no signs of slowing.

Inbound Marketing
Mighty Roar | Email Marketing | Unread Emails | Improve Email Open Rate

3 min read

5 Ways to Improve Your Email Open Rate

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Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...

Digital
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