Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

3 min read

Instagram Is “No Longer A Photo-sharing App”

In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four priorities for the second half of this fiscal year.

Mighty Roar | Award-Winning | W3 Award | Telly Award | Atlanta Georgia

1 min read

Mighty Roar Wins w3 Award, Telly, & Top 100 Marketing Agencies Ranking

As we close the books on a bizarre year, we're incredibly grateful for our fantastic team and clients that enabled our success – regardless of what...

Instagram Reels | Marketing Guide | How To Create Videos | Digital Agency | Mighty Roar

4 min read

A Guide To Using Instagram Reels In Your Marketing

To make a case for why you should consider using Reels in your marketing, it's important to begin with the fact that Facebook tried to acquire...

Instagram Hashtags | Social Media Strategy | Digital Agency | Mighty Roar

5 min read

How To Use Hashtags on Instagram

Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your Instagram posts when trying to expand your organic...

Marketing In A Downturn | Meet The Moment Strategically | Marketing Budget | Mighty Roar

4 min read

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically, economically, socially, and "pandemic-ly," to name a few.

how to measure marketing roi | digital agency | mighty roar

3 min read

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally...

23 min read

Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is...

3 min read

How To Spy On Your Competitors' Social Campaigns

You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...

What is native advertising | Marketing | Digital Agency | Mighty Roar

5 min read

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...

using tiktok in your digital marketing | mighty roar

3 min read

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.