Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

a man with a tattoo on his arm is touching his index finger to the index finger of a robot

3 min read

Using Artificial intelligence (AI) in Marketing

Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better, automate their marketing campaigns, and personalize their marketing messages.

3 min read

7 Essential Considerations Before Embarking on a Brand Redesign

A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...

Mighty Roar | Digital Marketing Agency | SEO Trends

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3 SEO Trends to Pay Attention to This Year

Search engine optimization (SEO) is constantly evolving and the pace has shown no signs of slowing.

Mighty Roar | Email Marketing | Unread Emails | Improve Email Open Rate

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5 Ways to Improve Your Email Open Rate

Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...

Apple Email Privacy Protection | Hide My Email | Email Marketing | Digital Agency | Mighty Roar

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iOS 15 Changes How Email Is Tracked - Here's How To Adapt

Just when marketers were getting used to the new reality of Apple’s privacy protections and their impact on Facebook and Instagram advertising, here...

3 min read

Instagram Is “No Longer A Photo-sharing App”

In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four priorities for the second half of this fiscal...

Mighty Roar | Award-Winning | W3 Award | Telly Award | Atlanta Georgia

1 min read

Mighty Roar Wins w3 Award, Telly, & Top 100 Marketing Agencies Ranking

As we close the books on a bizarre year, we're incredibly grateful for our fantastic team and clients that enabled our success – regardless of what...

Instagram Reels | Marketing Guide | How To Create Videos | Digital Agency | Mighty Roar

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A Guide To Using Instagram Reels In Your Marketing

To make a case for why you should consider using Reels in your marketing, it's important to begin with the fact that Facebook tried to acquire...

Instagram Hashtags | Social Media Strategy | Digital Agency | Mighty Roar

5 min read

How To Use Hashtags on Instagram

Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your Instagram posts when trying to expand your organic...

Marketing In A Downturn | Meet The Moment Strategically | Marketing Budget | Mighty Roar

4 min read

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically, economically, socially, and "pandemic-ly," to name a few.