Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

17 min read

Digital Marketing RFP: Ultimate Guide to Selecting A Great Agency

The process of putting together a request for proposal (RFP) can be painful and risky. Whether you're a midsize company searching for your first digital agency or a larger, more experienced organization looking to add to your agency roster, digital...

Read More
What is native advertising | Marketing | Digital Agency | Mighty Roar

5 min read

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...

Read More
using tiktok in your digital marketing | mighty roar

3 min read

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.

Read More
Instagram Not Showing Likes | 4 Tips | Digital Agency | Mighty Roar

2 min read

Instagram Likes Removed: 4 Tips To Use Now

A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...

Read More

2 min read

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...

Read More

4 min read

5 Tactics To Gain Social Media Followers

With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.

Read More
What Should My Marketing Budget Be? | digital agency | mighty roar

7 min read

What Should My Marketing Budget Be?

The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...

Read More

25 min read

How to Leverage Podcasting in Your Marketing

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many...

Read More

25 min read

Brand Building with Monday Night Brewing

In this episode of the Mighty Roar Marketing Podcast, we're speaking with Jonathan Baker, CMO of Monday Night Brewing.

Read More