Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Marketing In A Downturn | Meet The Moment Strategically | Marketing Budget | Mighty Roar

4 min read

Is Your Marketing Meeting The Moment?

It's become a cliche, but yeah, these are unprecedented times. At least politically, economically, socially, and "pandemic-ly," to name a few.

how to measure marketing roi | digital agency | mighty roar

3 min read

How to Measure Marketing ROI

The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally...

23 min read

Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is...

3 min read

How To Spy On Your Competitors' Social Campaigns

You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...

What is native advertising | Marketing | Digital Agency | Mighty Roar

5 min read

What Is Native Advertising?

The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...

using tiktok in your digital marketing | mighty roar

3 min read

How to Use TikTok in Your Marketing

In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.

Instagram Not Showing Likes | 4 Tips | Digital Agency | Mighty Roar

2 min read

Instagram Likes Removed: 4 Tips To Use Now

A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...

2 min read

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...

4 min read

5 Tactics To Gain Social Media Followers

With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.

What Should My Marketing Budget Be? | digital agency | mighty roar

7 min read

What Should My Marketing Budget Be?

The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...