Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

How Banks Can Win Over Younger Generations

2 min read

From Skepticism to Trust: How Banks Can Win Over Younger Generations

As the world becomes increasingly more digitally reliant, significant shifts in the banking industry are occurring.

Image showing an outdoor mural that says we like you too :)

5 min read

Improving The Customer Journey with Customer Reviews

Customer satisfaction is more than just a metric—it can be a valuable marketing tool.

Introduction to Instagram Threads

4 min read

Intro to Threads: The Newest Social Media Platform From Meta

Since Elon Musk purchased Twitter in October of last year, several challenges have threatened the social media network, many of those self-inflicted...

Person on a laptop with GA4 reporting interface shown on screen

5 min read

Why GA4 Is Replacing Universal Analytics and What It Means for You

Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...

6 min read

Uncover, Examine, and Fix a Decrease in Your Website’s Organic Traffic

Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...

a man with a tattoo on his arm is touching his index finger to the index finger of a robot

3 min read

Using Artificial intelligence (AI) in Marketing

Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...

3 min read

7 Essential Considerations Before Embarking on a Brand Redesign

A brand redesign can breathe new life into your business, attract new customers, and give your brand a fresh and modern look. However, it's crucial...

Mighty Roar | Digital Marketing Agency | SEO Trends

4 min read

3 SEO Trends to Pay Attention to This Year

Search engine optimization (SEO) is constantly evolving and the pace has shown no signs of slowing.

Mighty Roar | Email Marketing | Unread Emails | Improve Email Open Rate

3 min read

5 Ways to Improve Your Email Open Rate

Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...