Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

3 SEO Trends to Pay Attention to in 2022

Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.

5 Ways to Improve Your Email Open Rate

Email marketing is a challenge, especially in the face of the ongoing competition for your...

The End of Third-Party Cookies & What To Focus On Now

In January 2020, Google announced what many saw as the death of third-party cookies. Namely, that...

iOS 15 Changes How Email Is Tracked - Here's How To Adapt

Just when marketers were getting used to the new reality of Apple’s privacy protections and their ...

Instagram Is “No Longer A Photo-sharing App”

In a video posted to his personal account, Adam Mosseri, the head of Instagram, outlined their four...

The Impact of iOS 14 On Your Digital Marketing

With the release of iOS 14, Apple tightened its privacy practices in a way that will impact a...

Mighty Roar Wins w3 Award, Telly, & Top 100 Marketing Agencies Ranking

As we close the books on a bizarre year, we're incredibly grateful for our fantastic team and...

A Guide To Using Instagram Reels In Your Marketing

To make a case for why you should consider using Reels in your marketing, it's important to begin...

How To Use Hashtags on Instagram

Instagram Hashtags may not seem strategic, but they are among the most critical aspects of your...