Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

◦ Digital Marketer of the Year, AIMI, 2017

2 min read

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've been hearing about how important authenticity is and how consumers, particularly younger ones, will...

4 min read

5 Tactics To Gain Social Media Followers

With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.

What Should My Marketing Budget Be? | digital agency | mighty roar

7 min read

What Should My Marketing Budget Be?

The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...

25 min read

How to Leverage Podcasting in Your Marketing

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many...

25 min read

Brand Building with Monday Night Brewing

In this episode of the Mighty Roar Marketing Podcast, we're speaking with Jonathan Baker, CMO of Monday Night Brewing.

5 min read

What Is Digital Marketing, Anyway?

Recently, we had an introduction call with a prospective client, and they asked us: "what is digital marketing, anyway?" It’s honestly not a question...

How to Build and Optimize Your Google My Business Listing | Digital Agency | Mighty Roar

4 min read

How to Build and Optimize Your Google My Business Listing

Google My Business tends to fly under the radar a bit in terms of its importance in your digital strategy. However, whether you're a small brand or a...

Getting Started With Influencer Marketing | Podcast | Digital Agency | Mighty Roar

24 min read

Getting Started With Influencer Marketing

Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while...

How to Conversion Rate Optimization | Digital Agency | Mighty Roar

2 min read

A How-To Guide for Conversion Rate Optimization (CRO)

Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...

How Often Should You Do A Website Redesign? | Digital Agency | Mighty Roar

3 min read

How Often Should You Do A Website Redesign?

A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...