3 min read
The first step to creating effective marketing is to identify what your objectives are. It may seem simple, but as the world becomes more digitally focused, there is an ever-increasing number of data points to consider.
23 min read
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is...
3 min read
You may remember how Facebook, in particular, got in trouble a few years ago for not being fully transparent about who was actually behind some of...
5 min read
The term native advertising was first coined in 2011, but the practice creating ads that fit seamlessly within the context of the channel in which...
3 min read
In this post, we’ll break down what TikTok is, who’s using it, and what you, as a marketer, need to know.
2 min read
A few months ago, Instagram began hiding likes in an initial test in Canada. And a few days ago, users in the US started to notice Instagram likes...
2 min read
There are countless articles written about humility as a crucial leadership characteristic, but it's also valuable in marketing. For years, we've...
4 min read
With organic reach dwindling across all social channels, especially Instagram, a common question is how to gain social media followers.
7 min read
The amount a business should set aside for its marketing budget will vary based on its position in the market, its business goals, and the...
25 min read
Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many...
