How Often Should You Do A Website Redesign?
A website redesign, if done well, requires significant investments in time, effort, and attention....
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while...
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an...
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a...
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...
Introduction to Mighty Roar Podcast
In the course of running an advertising agency, we have so many great conversations with other...
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout...
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to the fact that most...