Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

How Often Should You Do A Website Redesign?

A website redesign, if done well, requires significant investments in time, effort, and attention....

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while...

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally focused world, having an...

Challenger Brand Marketing

There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that,...

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably hinged on if you’re a...

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...

Introduction to Mighty Roar Podcast

In the course of running an advertising agency, we have so many great conversations with other...

How to Calculate the Profit from Your Promotions

In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout...

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to the fact that most...