Emotional Advertising: Standing out in a Sea of Sameness
Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an...
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into...
How to Build a Content Calendar
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but...
Live-streaming And What It Means for Your Marketing
In a previous post, we cited that Social Media and Video investments were at the top of the list...
Millennials Aren't Killing Anything
In the past month or so, there has been a flurry of articles about the various industries that...
The Mobile Banking Problem & How Marketing Solves It
There is no question that technology has changed what consumers expect from brands. It has also had...
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
Marketing to Mobile Shoppers
Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...
Return on Investment: Content and Social Media
Demonstrating a return on investment for your marketing has always been an important, yet tricky...