24 min read
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand's marketing, whether it's B2C or B2B, has become a more...
2 min read
Optimization is frequently discussed in digital marketing because it is one of the best areas to test and adjust your campaign assets and see near...
3 min read
A website redesign, if done well, requires significant investments in time, effort, and attention. Your website serves as the center of your...
3 min read
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing...
4 min read
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
2 min read
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
