Kevin Smith

Kevin Smith has over 19 years of experience in the marketing and advertising industry. Kevin is a strategic and detail-oriented leader focused on collaboration with clients and internal teams. He has a degree in Marketing, Advertising & Public Relations from Emerson College and an MBA with dual concentrations in Strategy & Analytics and Marketing from Boston University.

Emotional Advertising: Standing out in a Sea of Sameness

Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an...

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little thought is put into...

How to Build a Content Calendar

Like many New Year’s resolutions, building a marketing content calendar is easy to start, but...

Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at the top of the list...

Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various industries that...

The Mobile Banking Problem & How Marketing Solves It

There is no question that technology has changed what consumers expect from brands. It has also had...

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.

Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve as studies show a...

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an important, yet tricky...