1 min read
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's why it's helpful to know your marketing cost per unit.
1 min read
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
1 min read
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
1 min read
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
1 min read
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...
3 min read
Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method...
