Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Why PPC, SEO, and Content Strategy Must Work Together | Digital Agency | Mighty Roar

6 min read

Why PPC, SEO, and Content Strategy Must Work Together

It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or even different agencies tasked with each. However, by addressing these holistically, you increase your...

7 min read

Best Practices for Live Streaming Video

Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....

2 min read

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day.

2 min read

Do You Really Know Your Competition?

Grasping the extent of your competition may appear to be a straightforward task.

Consumer Decision Journey Mapping | How To | Digital Agency | Mighty Roar

5 min read

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...

3 min read

Emotional Advertising: Standing out in a Sea of Sameness

Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about...

2 min read

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...

how to build a content calendar | marketing | digital agency | mighty roar

4 min read

How to Build a Content Calendar

Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...

2 min read

Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in...

How to Calculate Your Net Promoter Score (NPS) | Digital Agency | Mighty Roar

3 min read

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.