Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

Close-up of Andrew Jackson’s portrait on a U.S. twenty-dollar bill, altered to show a bruised black eye and a sad, downturned expression.

7 min read

Credit Union Marketing In A Tough Economy

Kevin Smith:

When the economy gets shaky and everyday costs keep climbing, your members don't stop needing financial services. They need more from you, yet most credit unions typically respond by doing less.

Strategy

4 min read

Brand Positioning Statement: What It Is and How to Write One

Kevin Smith:

A brand positioning statement defines the specific place your brand occupies in the mind of your target audience. It answers who you are for, why...

Strategy

Two colleagues discussing and sketching website wireframes on a whiteboard in an office lounge area with large windows in the background.

5 min read

What to Expect in Your First 90 Days With an Agency

Kevin Smith:

The first few months with a new agency can feel strange. Progress moves slower than you hoped, yet the calendar somehow fills up faster than...

General

6 min read

Your Next Customer Isn’t Googling You. They’re Asking ChatGPT.

Kevin Smith:

What is Generative Engine Optimization? Generative engine optimization (GEO) is the practice of making your brand visible in AI-generated answers....

Digital Strategy

Image showing an incrementality test results dashboard showing 23.4% lift and 3.24x ROAS for Q4 2024 paid social campaign

5 min read

Incrementality Experiments: Measuring What Actually Works

Kevin Smith:

Every CMO is chasing the same question underneath all the dashboards and attribution reports: which parts of my marketing actually create new demand,...

Strategy

7 min read

Why Your CFO Doesn't Trust Marketing & How to Fix It [Free Template]

Kevin Smith:

Build trust with your CFO by replacing scattered marketing metrics with a focused measurement system: pick 1-2 conversion events finance already uses...

Measurement Strategy