Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

3 min read

Micro-Influencers: What They Are And How to Use Them

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Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method because it serves as a way of transferring the popularity, style, personality, and like-ability of a...

Inbound Marketing

2 min read

Cross-Selling & Up-Selling

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To some, the differences between cross-selling and up-selling may seem hazy, as both strategies do share some similarities. However, the following...

Strategy

4 min read

How To Write A Website RFP (Request for Proposal)

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A website RFP, or Request for Proposal, is a document that outlines the requirements for the website redesign project, existing challenges, and...

Digital

3 min read

Marketing ROI: How to Know if Your Marketing is Successful

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Many reoccurring themes emerge in meetings with new clients and prospects, but one of the most frequent is that of marketing ROI or, more...

Measurement
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