Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
Demonstrating a return on investment for your marketing has always been an important, yet tricky thing to do. In fact, that's why we started our Ad Math video series.
Further evidence of the return on investment challenge comes from some new research by TrackMaven, which claims that while most marketers feel that it's getting easier to prove the impact of their marketing, just over 25% of them feel capable of their ability to prove the value of their marketing.
The research found that the largest challenge marketers faced, specific to showing a return on investment, was attributing social and content to revenue at 71%. According to MarketingCharts.com, past research has shown that social media and content marketing are among the most difficult channels to measure for ROI. In fact, within the US, only 1 in 5 CMOs can demonstrate the impact of social media quantitatively.
Lastly, the key to understanding how effective any of your marketing is, whether it's content, social, or paid media is to have a clear understanding of your marketing goals and what each channel and tactic are trying to achieve. At Mighty Roar, we're strong believers in journey mapping, which allows us to think through the entire purchase process with our clients and isolate the goals, tactics, and key metrics that matter within each phase of the consumer journey.
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...