3 SEO Trends to Pay Attention to in 2022
Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.
Demonstrating a return on investment for your marketing has always been an important, yet tricky thing to do. In fact, that's why we started our Ad Math video series.
Further evidence of the return on investment challenge comes from some new research by TrackMaven, which claims that while most marketers feel that it's getting easier to prove the impact of their marketing, just over 25% of them feel capable of their ability to prove the value of their marketing.
The research found that the largest challenge marketers faced, specific to showing a return on investment, was attributing social and content to revenue at 71%. According to MarketingCharts.com, past research has shown that social media and content marketing are among the most difficult channels to measure for ROI. In fact, within the US, only 1 in 5 CMOs can demonstrate the impact of social media quantitatively.
Lastly, the key to understanding how effective any of your marketing is, whether it's content, social, or paid media is to have a clear understanding of your marketing goals and what each channel and tactic are trying to achieve. At Mighty Roar, we're strong believers in journey mapping, which allows us to think through the entire purchase process with our clients and isolate the goals, tactics, and key metrics that matter within each phase of the consumer journey.
Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.
Email marketing is a challenge, especially in the face of the ongoing competition for your customers' attention from social media, messaging apps,...
In January 2020, Google announced what many saw as the death of third-party cookies. Namely, that Google would stop supporting them within their...