3 SEO Trends to Pay Attention to in 2022
Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.
Traditional retail, and how brands connect with consumers, continues to evolve as studies show a steady increase of mobile shoppers, specifically those who are using their smartphones while shopping inside of brick and mortar retail locations.
These trends are only going to deepen as younger generations continue to take on a greater role as buyers (see our post on 9 tips for marketing to Millennials)
As marketers, our role must be to meet mobile shoppers where they are by making it easy for consumers to interact with brands online - especially by phone. Here are three tips to consider:
Mobile shoppers are, by definition, engaged consumers which make them an attractive audience. However, due to this engagement, they are also demanding and have high expectations for your brand experience. The good news is, chances are, meeting these expectations in your approach to marketing will be worth it for you as the more channels customers use, the more valuable they are to your brand.
Search engine optimization (SEO) is constantly evolving, and the start of 2022 has shown no signs that the pace is slowing.
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