Why GA4 Is Replacing Universal Analytics and What It Means for You
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
Traditional retail, and how brands connect with consumers, continues to evolve as studies show a steady increase of mobile shoppers, specifically those who are using their smartphones while shopping inside of brick and mortar retail locations.
These trends are only going to deepen as younger generations continue to take on a greater role as buyers (see our post on 9 tips for marketing to Millennials)
As marketers, our role must be to meet mobile shoppers where they are by making it easy for consumers to interact with brands online - especially by phone. Here are three tips to consider:
Mobile shoppers are, by definition, engaged consumers which make them an attractive audience. However, due to this engagement, they are also demanding and have high expectations for your brand experience. The good news is, chances are, meeting these expectations in your approach to marketing will be worth it for you as the more channels customers use, the more valuable they are to your brand.
Since Google Analytics 4 was initially announced in 2019, marketers have experienced mixed emotions, ranging from disbelief and panic to frustration...
Organic traffic plays a crucial role in generating new leads and enhancing a brand's online presence. So it would make sense that monitoring your...
Artificial intelligence (AI) is revolutionizing marketing by providing new opportunities for businesses to understand their customers better,...