3 min read
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
Customer Segmentation and Persona Development
For some marketing teams, segmentation is seen as a dirty word. Brand managers may see their...
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to...